A new decade is dawning and it’s going to bring some exciting developments for businesses online!
Here’s what you can expect in 2020:
We’ll see improvements in technologies which deliver AI to websites to introduce more human behavior for tailored UX, such as timed content delivery depending on location or time of day and increased use of chatbots.
Audio controllers are changing our digital experience and behavoir (think Siri & Alexa) but these are yet to make their way to mainstream websites. This year we’ll see voice technology being introduced to our interaction with websites for improved UX, search, online purchases and navigation.
This will be the year where even more guess work is taken out of online shopping. Think of virtually trying on clothes, makeup, hanging a painting on a wall or placing a new couch in your living room … all online, before buying.
These little animations personalise a customer’s experience on a site and bring sites to life by providing engaging experiences. Think animated hover over elements and progress, help or marketing prompts.
Social media platforms will continue to move further into mainstream retail channels through social media storefronts and shoppable posts.
Our appetite for video content will continue to grow and drive higher engagement for brands than any other social posting option.
…. the common thread in all these trends …
Providing customers with personalised online experiences and content is going to be your key to delivering high engagement with customers online in 2020.
Is your website ready for a new decade?!