How to use Instagram hashtags

How to use Instagram hashtags

When it comes to using hashtags on Instagram some of us love them and some of us hate them! Here I’m going to cover why you should use Instagram hashtags and how to use them effectively.

Hashtags are one of the quickest ways to grow your Instagram following and using the correct combination of hashtags will expose your business to large targeted audiences. Instagram allows up to 30 hashtags per post and posts with at least one hashtag average 12.6% more engagement than those without.

How hashtags work

Hashtags categorise your content across Instagram optimising where your images and content are displayed. Many Instagram users follow hashtags for subjects they are interested in as well as individual accounts. By adding hashtags to your post you expose your business to users looking for the content you are posting.

Finding the best Instagram hashtags for your posts

Here’s where the magic happens. Be strategic and take time and care to select hashtags that are relevant to your post and are popular. Using generic emotion hashtags like #happy #friday may convey your emotions but they are not going to get you new followers. You want to select hashtags which already have high engagement with your audience. Research what your competitors and industry leaders are using and check a hashtag’s popularity by search the hashtag and seeing how many times it has been used.

Finding Related hashtags

Finding related hashtags will increase your audience even further and is easy. Simply type your hashtag into the instagram search bar and select “tags” from the menu. Here you can see all the top hashtags related to your hashtag plus see their popularity by the number of posts. You can also browse posts for each of these hashtags and see hashtag groups being used by other Instagram users. This will give you further insight into your competitors activity and hashtags to target.

Ready to get started?

Using targeted hashtags is a great way for your business to connect with potential new clients and followers. SO next time you post on Instagram give it a go and here’s a great tool that will help you identify the best hashtags to use:


Felicity is the founder of Website Projects and an expert online strategist and web developer. You can contact her via email or connect via Linkedin .