The new Instagram algorithm has arrived!

The new Instagram algorithm has arrived!

Over the last couple of weeks you may have noticed changes to your Instagram feed as features of the new algorithm were released.

Some of the new features include:

  • business CTA buttons
  • sliding emoji polls
  • feed improvements
  • simplified inbox
  • account muting

Let’s have a look at the changes:

Personalised Feed

Instagram have stated that they have made changes to ensure newer posts are “more likely” to appear first in your feed to make your feed feel “more fresh”. Many users may not realise that our Instagram feed is not only based on who we follow but it is also based on who and what we like. To make a complex algorithm simple the message here seems to be that it is best to interact as much as possible with friends, brands etc who you want to keep seeing high on your feed giving them priority in the hierarchy of your feed.

Tip: If you are not seeing users posts in your feed that you like to see you may consider using the new mute feature to stop seeing posts from accounts you don’t care to see therefore allowing room for posts you want to see. See more on the mute feature below.

New Call to Action Buttons

One of my favourite updates is the addition of four new call to action buttons for businesses. The new buttons allow your customers to complete transactions directly via Instagram. The new call to action buttons are:

  • Reserve
  • Get Tickets
  • Start Order
  • Book

The new buttons are integrated with 3rd party partners to be fully functional. Your customers can now book an appointment or get tickets directly via Instagram.

For any businesses marketing via Instagram this is a fantastic update for you. The easier it is for your customers to transact the more likely they are to do so!

Sliding Emoji Polls

This one’s a bit of fun! Instagram have created polls for stories allowing your followers to respond using a sliding emoji! User polls allow you to ask more nuanced questions to drive consumer engagement, conduct valuable research or find out more about your customers. Instead of Stories being static you can now make your stories interactive. As a business owner this allows you to gain important insights into your customers.

You’ll find the sliding poll in the middle of the 3rd row of your stories options. Another feature I love of the sliding polls is that you can select any emoji to use, even one from your own library. You are able to view your followers answers in real time and share the results to your feed.

Share Posts to Stories

See something you like on another users feed and want to share it? Instagram now allows you to share other users posts as a sticker to your stories.

To share a feed post to your story tap the paper plane button below the post and you will see the option to create a story. Once you tap this you will see the post as a sticker on your story where you can customise the story by adding comments or why not add a poll? See a new product your thinking of stocking … why not ask your customers first?

Add Instagram Post to Story

Account Muting

Do you have accounts you are following but would like to see less of their posts? The muting option is an awesome new Instagram feature giving you more control of who’s content you see on your feeds. You can now use the mute feature to hide posts from certain accounts while still following the account. This allows your feed to be more personalised so you see more of the content you like.

Mute Instagram Profile

Simplified Inbox

Instagram have made changes to their previously cumbersome messaging to have a new simplified inbox makes responding to messages easier.


What do you think of the new updates? Feel free to leave any comments or questions below. In my opinion, this months updates greatly enhance Instagram’s ability to be more dynamic and interactive platform.

Felicity is the founder of Website Projects and an expert online strategist and web developer. You can contact her via email or connect via Linkedin .

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