Tag: email marketing


Mailchimp auotomation & triggered emails

I hear this from clients everyday
… well guys it’s all about automation!

Need more time?
Want to stay in closer contact with your clients?
Want to reward your clients for buying or working with you?

These are some of the many reasons I love Mailchimp (and so should you)  … it’s all about automation!

Think way beyond email newsletters. We’re talking intuitive, automated emails that think for you.

Here’s a list of all the available Mailchimp automated emails (triggers) to get you on your way to saving time and staying closer to your clients.

Campaigns

Trigger NameAction
Sent campaignSends to subscribers who received a specific campaign.
Opened campaignSends after a subscriber opens a specific campaign.
Not opened campaignSends to subscribers who do not open a specific campaign.
Clicked campaignSends after a subscriber clicks any link in a specific campaign.
Not clicked campaignSends when a subscriber does not click any link in a specific campaign.
Specific link in campaign clickedSends when a subscriber clicks on a specific link in a specific campaign.

Stay informed on your subscriber activity

Trigger NameAction
Sent campaignSends after you manually add a subscriber to your automation.
Opened campaignSends when a subscriber signs up for or is imported to your list.
Not opened campaignSends when a subscriber’s list field changes to a specific value.
Clicked campaignSends after a subscriber joins a group.
Not clicked campaignSends after a subscriber leaves a group.
Specific link in campaign clickedSends after you add a specific tag to a contact.

Target Subscribers

Trigger NameAction
Previous email sent Sends after a subscriber receives the previous automated email in your series.
Previous email opened Sends after a subscriber opens the previous automated email in your series.
Previous email not openedSends when a subscriber does not open the previous automated email in your series.
Previous email clickedSends after a subscriber clicks any link in the previous automated email in your series.
Previous email not clicked Sends when a subscriber does not click any link in the previous automated email in your series.
Specific link in previous email clickedSends after a subscriber clicks on a specific link in the previous automated email in your series.

E-Commerce

Trigger NameAction
Purchase any productSends after a customer purchases any product from your store.
Purchase specific productSends after a customer purchases a specific product from your store.
Purchase product from categorySends after a customer purchases a product from a specific category from your store.
Not purchased any productTargets contacts who have not purchased any product from your store.
Abandoned Cart Sends when a logged in customer abandons a cart or checkout in your store. This trigger can only be used as part of an abandoned cart automation.
Email RetargetingSends after a subscriber clicks to your store from a Mailchimp email campaign to view a product. This trigger can only be used as part of a product retargeting email.

Date – based

Trigger NameAction
List added dateTriggers a one-time email based on the date that a subscriber was added to your list.
Recurring datesTriggers an annually recurring email that sends based on a certain date field in your list.
BirthdaysSends your subscribers a recurring birthday email.
Specific dateSends a one-time email to subscribers based on a specific list field date.

Need a hand?

Need a hand setting up your Mailchimp triggered emails? Contact me and I’ll get you set up.