10 Mother’s Day Marketing Ideas for eCommerce Websites

Countdown Timer

Create a countdown timer counting down to Mother’s Day to ensure a sense of urgency for gift purchases. Your countdown can either countdown to the actual date of Mother’s Day, or the date for cut off of sending online orders.

Create a Mother’s Day Gift Guide

Make life easy for your customers by creating a Mother’s Day Gift Guide with recommended Mother’s Day products.

Creating a Gift Guide for your eCommerce store is really simple … just follow these steps:

1. In your WooCommerce Products tab select Categories
2. Create a new category called Mother’s Day
3. Go to Products
4. Quick update any products you would like in your Mother’s Day category by ticking the Mother’s Day category.
5. Go to Appearance > Menus
6. Add a new menu item for your Mother’s Day category.
7. All Done!

Cart Up Sell Pop Ups

Cart Up Sells are a great way to increase your customer’s spend on individual transactions by recommending matching products.

When your customer adds a product to their cart a Cart Up Sell Pop Up will recommend complimentary products such as:

• Goes great with these …
• Complete your look …
• Don’t forget to add …
• Our suggestion for you …

Cart Up Sells increase the value of the sale for each customer plus provide your customers with a personalised shopping experience.

eGift This Product

eGift vouchers are always a great gift for Mothers Day but this year go a step further by offering your customers the option to Gift This Product!

Gift This Product is similar to a gift voucher however instead of electronically sending a voucher your Mum receives an electronic voucher for a specific product you have chosen for her! She receives a redeemable code, just like a gift voucher and a link through to confirm the gift order … or change it if she prefers! This way she can select the right size for her or her preferred colour for example … and if she’d prefer something else entirely she can select a different product to the same value of her gift!

Gift With Purchase

Reward your clients for shopping with you by offering a gift with purchase. The gift may be for Mum or may be a treat for by the purchaser! Everybody wins!

The best way to offer a gift with purchase for your eCommerce website is to have the gift automatically added to the customer’s cart when they qualify for the gift. When the customer views their cart they will see the products they are purchasing PLUS the gift they have qualified for with the price crossed out.

Email Newsletters

Create a series of email campaign mailouts in the lead up to your cut off date for online orders. Rather than sending one email campaign with all your offers for Mother’s Days keep your emails brief with strong messages and call to action.

Remember if your emails are too text heavy they will NEVER get read. Keep to very short sentences, great imagery and strong call to buttons linking through to purchasable product on your website.

Email campaign ideas for Mother’s Day:

• launch your Mother’s Day Gift Guide
• promote an exclusive discount coupon
• promote an exclusive gift with purchase
• highlight best sellers
• customise an email with ‘our suggestions for your Mum’

Shoppable Posts

Remember if your Instagram or Facebook posts are promoting product to ALWAYS make your post SHOPPABLE! Shoppable posts will allow your customers to purchase a product directly from the post increasing your chance of a sale at the point the customer is inspired to purchase.

Update your theme

Make Mother’s Day shopping a special event for your customers bu updating your site’s theme or look and feel.

• add Mother’s Day themed banners
• create pop ups messages
• add celebratory decorative elements
• promote gift vouchers

Make your site feel celebratory!

Create interesting content

Remember that not everyone is going to buy from your online store this Mother’s Day but that doesn’t mean that they aren’t a valued customer. Create interesting content that keeps them engaged in your business … even when they are not purchasing. Stay in touch and be creative …. your customers will thank you for it!

Exclusive Discount Code

Create an exclusive Mother’s Day discount code for product in your Mother’s Day Gift Guide category. A discount code not only offers rewards to your customers but allows you to track conversions from your marketing activities if you use different codes for each individual marketing campaign.